Lint & Spark
Brand Clarity Intensive & Visual Identity Refresh
When Lint & Spark approached ARC Studio, their challenge was clear: they had passion and expertise, but their brand story felt scattered and their visual presence lacked consistency. Through a focused Brand Clarity Intensive, we worked with their team to uncover core values, sharpen audience insights, and craft a brand narrative that felt authentic, confident, and easy to share.


Once the foundation was set, we moved into a Visual Identity Refresh. From color palette and typography to logo refinements and social templates, we developed a cohesive look that reflected their newfound clarity. The updated visuals brought their online presence into alignment with their mission and created a more professional, trustworthy first impression.
The results spoke for themselves: Lint & Spark’s refreshed brand voice and identity not only improved team confidence, but also doubled engagement across social platforms within 30 days. With a clear message and consistent visuals, they were finally able to attract the right clients—without second-guessing their brand.
